Your practice specializes in providing high-quality healthcare. With so many options available, you’re likely confused about how to best put your brand in front of potential patients. Thanks to the Internet, today patients access more information about providers and treatments than ever before. But how do you connect with them?
DHS helps you build a successful brand with our proven digital marketing strategies that create a positive impression of your practice. We implant your practice’s Unique Value Proposition in the minds of current and potential patients. We inform them why they should choose you and what makes your practice special. Take advantage of our diverse suite of marketing services and start generating more traffic into your practice!
Brand Identity is what distinguishes your practice and says who you are. That statement needs to be consistent, clear and should resonate throughout all aspects of your business marketing. Whether you’re launching a new practice or in need of an update, we create a custom- tailored narrative between you and your patients for a lasting impression.
We’ll guide you through a simple examination of your mission, your market positioning, and your unique value and promise. We’ll then design a logo that embodies who you are and clearly communicates your identity to current and potential new patients. We’ll help you maintain consistency across all your marketing platforms including your print collateral, website, Facebook, and other social media.
Collateral is a critical part of your branding. Traditionally it’s print but today it can include your digital footprint as well. The typical pieces include business cards, stationery, forms, flyers, posters, packaging and could even include your website. With over 35 years of experience, we’ll create a great design that will get you noticed.
Whether you need newspaper or trade journal ads, web banners, Facebook, Instagram, or other social media design, we’ll be sure your brand identity is faithfully consistent across all platforms so your patients will know you are a professional who pays attention to details!
Responsive Websites That Distinguish Your Practice On Every Platform
A poorly conceived website can be a disappointing investment. All too often, generic template-based dental and medical website services can draw you into programs that are not right for your needs and offer no brand identity other than a logo.
We offer a different approach, telling your unique story with carefully written content and custom photography. We’ll create a distinctive site design tailored to the unique personality and character of your practice. Your website is often the first contact new patients have with your practice and it should accurately represent who you are. It’s important that patients make an emotional connection and feel compelled to contact you. Our team will create a site that will build trust and connect with your audience.
Our sites utilize the latest technologies and are accessible on both computers and mobile devices. To design our sites, we utilize WordPress CMS which allows our team to make quick changes and update any content at your request, whenever needed.
For a website that helps you stand out from the crowd and authentically expresses who you are, contact DHS!
You understand that your practice needs a website to build brand value and connect with consumers. But you and your staff are much too busy serving your patients to delve into the nuts and bolts of managing and maintaining a website.
DHS makes it easy by hosting, managing, and maintaining your website so you can focus on your practice. We monitor and patch your website to ensure it remains secure with maximum up-time. Not only do we host your website, but we also update and maintain it. We take care of content updates, design changes, functionality upgrades, and more. Anytime you need to make a change, just email in a request and we’ll take care of it. Our goal is to provide you with a beautiful, robust, and worry-free website to help build your practice and brand.
Did you know that 46% of all Google searches are local yet over half of local companies haven’t claimed their Google My Business listing? These businesses aren’t taking advantage of local Search Engine Optimization (SEO). So, consumers overlook them when searching for relevant products and services.
Not sure how to optimize your local presence on the web? DHS is here to help you connect with potential patients looking for healthcare practices like yours. We know the tricks of the SEO trade from years of experience.
We’ll claim and optimize your practice on search engines, cross-reference your social profile links, and compile online local citations of your practice to connect you with consumers in a multitude of ways. If you’re not sure about the importance of link building to rank your business locally, then contact us. We’re eager to help grow your practice and brand with our SEO services and tools!
Playwright Oscar Wilde once said, “There is only one thing in the world worse than being talked about, and that is not being talked about.” DHS wants to ensure your practice is the talk of the town! We tailor social media marketing to engage consumers on various platforms like Facebook, LinkedIn, Pinterest, Twitter, Instagram, Snapchat, and YouTube.
DHS uses advanced social media management tools to maximize the impact your practice makes on consumers. We build trust by engaging your patients with social media conversations, informative blogs, and responses to relevant mentions. We also strategize profile-specific social media marketing plans for your targeted audience.
By collaborating with our social media pros, you’ll build brand awareness for your practice and increase your patient base. Social media is also a great way to enhance client support with interactive tools like YouTube and downloadable apps. Let us build you a consistent presence in the places people visit on the web. Find out more by contacting us today!
Anytime someone performs a Google search online, they’re likely to see an ad related to their query. Google Ads are a powerful yet budget-friendly way to reach new patients.
Using relevant keywords, DHS web experts create Google Ads to grow your practice. Our ads target the type of patients you want while filtering out those you don’t. We drive traffic to your practice website with cost-per-click (CPC) bidding that keeps you in control of your marketing budget.
Google Ads induce calls to action and help build trust with potential patients. We continually measure your ad’s performance to assure maximum results. Discover how quickly you can engage new patients on their smartphones, laptops, and even in apps with DHS Google Ads marketing strategies.